This is the most crucial piece and it's where we always start.  Who are you and why does your brand exist? Are you communicating that properly? If not, your marketing efforts won't work...period. So we will work on this with you until everything is clear!

Do you have the right logo, fonts, color scheme? Branding is super important these days in order to stand out. We can pull in incredibly talented designers to either re-fresh or re-create your branding scheme. But don't worry, this will be a collaborative process where we start with tons of questions and samples to make sure we get the feel right...and don't waste anyone's time.

The very first thing we do is analyze any existing data you have from your various marketing efforts. This gives us a an idea of what is already working - and how we can make minor changes to enhance. It also tells us what isn't working so we can overhaul or kill it! Of course there are some best practices that are proven to improve response rates, but much of this needs to be trial and error. We help your team measure analytics of everything from your website, to e-mail, to social channels - and then analyze and adjust.

The next step is to create a comprehensive calendar that pulls together your analytics (data) and story. In order to be most effective, your brand needs a planned out marketing calendar with monthly/quarterly themes . From there we drill down to weekly discussion points for HTMLs, and then daily blog or social posts copy. To round it, we include benchmarks, goals and measurables to ensure your marketing can respond quickly and continue with positive results.

How are you regularly communicating with your clients/customers?This is one of the best ways you can communicate with your people - but it needs to fit into an overall marketing strategy that is consistent across all channels. We have learned some quick, easy wins to help you gain more traction using tools like segmentation and automation. We can do this by creating a new program for you or by overhauling your existing one using data to help us know what to change.  

Your website is usually your first impression. Are you proud of it? If not, then you are not winning any new leads. How is your website performing? Where are visitors dropping off and why? We can overhaul your existing site or come up with a brand new one that is beautiful, responsive and optimized. Then we test all sorts of variables to make sure your site performs the way it needs to be.

We all know blogging and frequent social media posting can help in marketing, but there definitely needs to be a strategy behind this. We will start with questions like these:  What social channels are most effective for your demographic? What time is that demographic usually online, and what do you they care about? Next we will build a strategy for your social platforms and blog and then train your team to implement and manage.

There is no better way to tell your story than with video. We work with some of the best videographers to help storyboard, write and produce short promo videos that make you look good!

Ready to launch a funding campaign from your non-profit or start up venture? We are ready to jump in from start to finish by helping create the concepts, messaging and assets, launch, and analyzing response to optimize results going forward.